Athira was born from a deep love for colours, prints, and India’s rich textile heritage. Founded by Aishwarya Karthik, Athira is more than just a clothing brand —it’s a movement to revive age-old textiles, empower artisans, and bring exquisite craftsmanship to a global audience.
What started as a one-woman home business has now evolved into a passionate team managing every aspect — from sourcing and designing to production, marketing, and content creation. Athira is committed to Vocal for Local, ensuring that traditional weavers receive fair value for their artistry.
From our own online store to physical and online retail partners across India, US, Canada, Singapore, and Malaysia, Athira has touched the lives of thousands of customers worldwide. Our creations have also been worn by several South Indian celebrities, a testament to the brand’s growing recognition and timeless appeal.
At Athira, every piece is crafted with passion, tradition, and a vision for the future. Join us in celebrating heritage, sustainability, and exquisite fashion.